This free mindmap is a gold mine to carving out a USP.

What’s a USP? It stands for Unique Selling Proposition.

It was a term coined by advertising superstar Rosser Reeves in his book Reality in Advertising.

Unfortunately, that book is no longer available at any reasonable price. Copies sell for hundreds of dollars.

So I’ve gone through the book and distilled everything down to one mindmap.

It’s free and there’s nothing to buy!