Ryan Holiday is the author of Growth Hacker Marketing.
In this interview, Ryan explains the difference between Growth Hacking and traditional marketing. There are numerous examples where innovative approaches produced amazing results. In the last chapter of the book, Ryan revealed the strategies he used in the book launch of The Four Hour Chef that got best seller status even though he broke every single rule of traditional book marketing. This is simply a must read. If you got something out of this video, would you be so kind as to share it with your friends?
You can get Growth Hacker at Amazon http://amzn.to/15q2gki